I’m not sure a year ago I could have looked into a crystal ball and foreseen some of the trends in fitness, but this year I’m looking forward and trying to see where the trends are heading.
Helpful to me and others who are trying to build a fitness business.
Cost-Conscious Workouts at Fitness Clubs and at Home: With the cost of a session with a trainer averaging close to $100 each, it makes sense to find ways to economize on workouts without compromising the positive effects of these. I see more trainers and facilities welcoming team training- working out 2 friends together if they are near the same capabilities.
Additionally, more people will start adding some equipment to their homes again to take advantage of space and smaller units of time. Long-term programs such as P90X and 30 day Shred will continue to be popular.
Group Training: Boot camps, Cross-fit style workouts, circuit training will let the client make the most of their limited time and resources. I expect to see more “unique” classes -additional styles of dance, hopping classes, all sorts of variety. The wise trainer will begin designing all their workouts to emphasize circuit-style programs for the clients.
WiiFit and Games: will continue to climb in popularity and be taken to the next level in fitness clubs. Integrating video competitions and play into some of the cardio equipment is growning in popularity at many gyms.
Special Population-Specific Programs: Special fitness programming for aging adults is being to grow. One of the few populations with some money to spend on fitness are the boomers, and they are recognizing the benefits that come with regular exercise from improved energy levels and few aches and pains, to lowering blood pressure and cholesterol. Increasing “functionality” to this population will help them live independantly longer. Look next for the post-natal women to start seeking specialized help.
Functional Training: My WORD OF THE YEAR is Functional. Training workouts will increase in variety, including TRX, stretchy bands, and other portable systems. The portability and time-efficiency of these workouts will appeal to people looking to stay fit at home, the office, the gym or while traveling.
Importance of Proper Professional Credentials: In 2010, some states will require that anyone who presents themselves as a Personal Trainer must be certified by a nationally recognized program. (for example, NASM, ACE, ISSA). I keep reading that the Feds want to require accreditation too. So when working with a professional it is reasonable to ask about their certs.
Fitness Training Tools and Hardware: With BodyBuggs being seen on Biggest Loser, and with their manufacturer finally selling a version of the equipment not tied to Apex/24 Hour, see these wearable monitoring piecing becoming more popular. Other hardware such as FitBit, improved heart rate monitors, and more accurate pedometers mean we will likely see more people strapped up to some kind of hardware.
Online and Mobile Tracking/Training Tools. While many people may be adopting online tracking toolings ( I’ve used FitDay for years, and still recommend it to people who want a free online calorie/exercise trackers.), I see the popularity of smart phone apps being a greater influence this year. Since purchasing an iTouch, I’ve switch over to the Lose It app. (and if you have an iTouch or iPhone I recommend it). This takes my tracking along with me in a simple format. Hope they have a Android app for when I updated my phone in a couple months.
What trends do you see continuing into the 2010?